Our business is built around a shared purpose: to build brands that excite our customers and make us proud.

To achieve that, our culture is based on a core set of values:

» Find a way

  • Tackle Challenges: Take it on
  • Use Support: call on the team
  • Succeed: do not accept defeat
  • Deliver outstanding results

» Be open and honest

  • Play it straight
  • Deliver on promises
  • Be open to feedback
  • Share it, don't dwell on it

» Join in

  • Be involved and contribute
  • Work hard
  • Embrace change
  • Respect different cultures

» Build our brands

  • Taste: Understand our brands
  • Share: with passion
  • Nurture: look after our brands
  • Grow: seek out opportunities
Vision and Values