Purpose, Vision & Values

Our business is built around a shared purpose: to build brands that excite our customers and make us proud.

To achieve that, our culture is based on a core set of values:

» Find a way

• Tackle Challenges: Take it on
• Use Support: call on the team
• Succeed: do not accept defeat
• Deliver outstanding results

» Be open and honest

• Play it straight
• Deliver on promises
• Be open to feedback
• Share it, don't dwell on it

» Join in

• Be involved and contribute
• Work hard
• Embrace change
• Respect different cultures

» Build our brands

• Taste: Understand our brands
• Share: with passion
• Nurture: look after our brands
• Grow: seek out opportunities