Assistant Brand Manager

Job Responsibility

About the Role (Fixed Term - 18 months)

To effectively support the brand management of our spirit brands under the guidance of the Brand Manager. This involves assisting with strategic brand development, including packaging development, communication planning & execution, promotional activity and PR within the allocated brand budget. This part of the role will focus on driving value from the volume, predominantly through NPD initiatives, and by delivery of annual brand plans and toolkits for implementation within identified core target markets.

Main Responsibilities

• To implement global brand plans that will deliver to commercial business targets. An understanding of marketing strategy and P&L commercials is a necessity to this position.
• To work closely with both internal and external stakeholders to successfully deliver these plans and measure and monitor progress versus pre-defined KPIs.
• Brand plan delivery will include a number of specific duties, including: 
  •  Management of approved brand spend within the annual budget allocation.
  • To support the management of the creative development process in line with brand strategy and positioning
  • Work effectively with and ensure value from appointed marketing services agencies.
  • To support in developing engaging global content across various channels.
  • To recommend and implement any product or packaging development work required.
  • To make presentations to the business and to key customers when required.
  • To organise and attend key trade & consumer exhibition and events.
• Assist with obtaining and analysing information relating to markets to develop key brand objectives & provide strategic marketing direction for the Company.
• Support in the development and implementation marketing communication strategies; identify target audience, objectives, message, and media for all aspects of the promotional mix.
• Support in the creation competitive and sustainable pricing strategies.
• Work closely with the Brand Manager and internal stakeholders to deliver effective brand toolkits.
• Ensure marketing operations comply with legal, regulatory, ethical, and social requirements.
• Manage and own your professional development in order to achieve your work objectives and your career and personal goals.
• To support the analysis of monthly brand performance.
• To lead and support various new product development with cross functional project teams through our stage gate process from initiation to launch to post launch review.
• To champion the brand point of sale strategy.
• To support the ongoing development of brand experience within our brand home(s).
•  Manage and own your professional development in order to achieve your work objectives and your career and personal goals.

Scope of Role

• The Assistant Brand Manager will be required to work closely with the Senior Brand Manager to achieve the agreed objectives of the Brand Plans, successfully implement and measure key marketing initiatives.

Work Environment

• Full-time, 34 hour working week, hybrid flexible working
• This role does require travel within and outside the UK and the job holder will be required to stay away from home.

Job Qualification

About You

• Educated to degree level preferably in marketing/business.
• 2+ years’ experience in product/brand/marketing management role – preferably within FMCG/drinks industry.
• Strong understanding of P&L
• Strong commercial reporting skills.
• Analytical and innovative.
• Ability to think strategically.
• Strong interpersonal, communication & presentation skills.
• Good influencing skills.
• Foreign language an advantage but not compulsory.

Professional Requirements

• CIM Professional Postgraduate Diploma in Marketing (DipM).

Package 

• 35 days holiday
• Attractive pension
• Health cash plan
• Income protection
• Life assurance
• Product allowance and staff discount
• Flexible working
• Early finish on Friday 

About International Beverage

International Beverage is a dynamic global drinks business. Established in 2006 as the international arm of ThaiBev, we specialise in developing distinctive, premium international brands for global growth, with a portfolio that is led by a range of high-quality, award-winning Scotch whiskies and includes some of the fastest growing and most prestigious beers, spirits and whiskies on the market today. These high-quality brands include Chang Beer, Mekhong, Old Pulteney, Balblair, Hankey Bannister blended whisky, Caorunn Gin, Cardrona Vodka, Whisky, Gin and Liqueurs, and Larsen Cognac.

Our highly skilled professionals work across specialist areas including blending and distilling to sales, marketing and other business partner supporting functions encapsulate the true spirit of our company. They live and breathe our company values of Find A Way; Join In; Be Open and Honest and Build our Brands. At the heart of our company is our purpose and passion to build brands that excite our customers and make us proud! 

International Beverage takes great pride in being recognised as a Great Place to Work. We’re not just crafting exceptional beverages; we’re fostering a workplace where individuals can grow, innovate, and find fulfilment in their professional journey. 

Why International Beverage

At International Beverage, we take pride in fostering a workplace culture that goes beyond the ordinary. Our commitment to employee well-being is reflected through our Employee Assistance Program (EAP), providing comprehensive support for personal and professional challenges. Enjoy the convenience of free parking and take advantage of our cycle-to-work scheme, encouraging a healthy and sustainable commute. We prioritise your health with a range of well-being initiatives and ensure our employees are valued through offering the Real Living Wage. At the heart of our corporate social responsibility, engage in meaningful charity and volunteering activities, contributing to the communities we serve. Become a brand ambassador through our exciting program, offering opportunities to travel and participate in exclusive events. Join us at International Beverage, where every day is an opportunity to make a difference, and our brand events exemplify why it's truly great to work with us. 

We prioritise diversity, inclusion, and respect. We are committed to cultivating a workplace where differences are celebrated, and each individual feels heard and appreciated. We believe in keeping it simple: diversity is our strength, inclusion is our culture and, respect is our foundation.

Contact Information

If you have any questions, please contact: hc@interbevgroup.com