Web & SEO Specialist

About the Role

SEO 

• Responsible for all websites, connected digital platforms and apps; building and leading site experience, delivering continuous improvement from both a user experience and conversion perspective.
• Develop comprehensive SEO strategies tailored to the specific needs and objectives of each brand
• Conduct in-depth keyword research to identify valuable search terms and trends relevant to brand category.
• Implement on-page optimisation techniques including meta tags, headers, content optimisation, and internal linking to improve website visibility and user experience.
• Manage off-page optimisation efforts such as link building guest blogging, and influencer outreach to increase domain authority and organic traffic.
• Oversee technical SEO audits and optimisations, including website speed optimisation, mobile responsiveness, and structured data implementation.
• Collaborate with content creators to develop SEO-friendly content strategies aligned with brand goals and industry best practices.
• Working with our Digital Performance Manager track, analyse, and report on key SEO metrics using tools such as Google Analytics, Google Search Console, and third-party SEO software.
• Act as the main point of contact for the brand marketing team regarding SEO initiatives, providing regular updates, insights, and recommendations.
• Stay abreast of industry trends, algorithm updates, and best practices in SEO to continually improve campaign performance and maintain competitiveness.

Websites, connected digital platforms and apps

• Lead the strategy for our brand owned platform ecosystem.
• Manage Visitor Centre (VC) Online Booking Systems and provide support to our VC team as required.
• Manage ongoing development of brand owned Apps.
• Manage the training of internal teams to use the CMS for websites/booking systems etc as appropriate.
• Be the go-to person for queries on our brand owned online platforms, guiding internal audiences on best practice and knowledge sharing.
• Support Channel Marketing and Sales team in the management, design, and optimisation of Marketplaces (Amazon, eBay) as required.

Email marketing

• Execute, and optimise email marketing campaigns to promote products, offers, and events.
• Develop engaging email content, including copywriting, designing, and testing to maximise open and click-through rates.
• Utilise customer data to segment email lists and personalise content for targeted campaigns.
• A/B testing, scheduling, and analysis of email campaigns.
• Explore new features and tools to enhance our current capabilities.

Scope of Role

• The Web and SEO Specialist will be required to work closely with the marketing team and other key internal stakeholders.
• As part of the digital marketing team, it is essential to promote digital advocacy within the organisation, ensuring staff understand the objectives and benefits.
• Regular reporting on achievements may be required to the senior management team. This will most likely integrate with the annual S&M conference and at key in market sales/planning team meetings.
• Regular and effective communication (formal & non-formal) will be critical to the success of the role.

Working Conditions

• Full-time, 34 hour working week, hybrid flexible working
• This role does require travel within and outside the UK and the job holder will be required to stay away from home.
• Required to work additional hours as necessitated by the needs of the business.

Job Qualification

About You

• Qualified to degree level, preferably having a professional marketing / digital orientated degree / diploma.
• Experience developing and managing Wordpress and Shopify is preferred
• SEMrush experience and Google Analytics Certification is advantageous
• Foreign language an advantage but not compulsory.

Package

• 35 days holiday
• Attractive pension
• Health cash plan
• Income protection
• Life assurance
• Product allowance and staff discount
• Flexible working
• Early finish on Friday 

About International Beverage

International Beverage is a dynamic global drinks business. Established in 2006 as the international arm of ThaiBev, we specialise in developing distinctive, premium international brands for global growth, with a portfolio that is led by a range of high-quality, award-winning Scotch whiskies and includes some of the fastest growing and most prestigious beers, spirits and whiskies on the market today. These high-quality brands include Chang Beer, Mekhong, Old Pulteney, Balblair, Hankey Bannister blended whisky, Caorunn Gin, Cardrona Vodka, Whisky, Gin and Liqueurs, and Larsen Cognac. 

Our highly skilled professionals work across specialist areas including blending and distilling to sales, marketing and other business partner supporting functions encapsulate the true spirit of our company. They live and breathe our company values of Find A Way; Join In; Be Open and Honest and Build our Brands. At the heart of our company is our purpose and passion to build brands that excite our customers and make us proud!

International Beverage takes great pride in being recognised as a Great Place to Work. We’re not just crafting exceptional beverages; we’re fostering a workplace where individuals can grow, innovate, and find fulfilment in their professional journey. 

Why International Beverage

At International Beverage, we take pride in fostering a workplace culture that goes beyond the ordinary. Our commitment to employee well-being is reflected through our Employee Assistance Program (EAP), providing comprehensive support for personal and professional challenges. Enjoy the convenience of free parking and take advantage of our cycle-to-work scheme, encouraging a healthy and sustainable commute. We prioritise your health with a range of well-being initiatives and ensure our employees are valued through offering the Real Living Wage. At the heart of our corporate social responsibility, engage in meaningful charity and volunteering activities, contributing to the communities we serve. Become a brand ambassador through our exciting program, offering opportunities to travel and participate in exclusive events. Join us at International Beverage, where every day is an opportunity to make a difference, and our brand events exemplify why it's truly great to work with us. 

We prioritise diversity, inclusion, and respect. We are committed to cultivating a workplace where differences are celebrated, and each individual feels heard and appreciated. We believe in keeping it simple: diversity is our strength, inclusion is our culture and, respect is our foundation.

Contact Information

If you have any questions, please contact: hc@interbevgroup.com