Channel Marketing Executive GTR

About International Beverage

International Beverage is a dynamic global drinks business. Established in 2006 as the international arm of ThaiBev, we specialise in developing distinctive, premium international brands for global growth, with a portfolio that is led by a range of high-quality, award-winning Scotch whiskies and includes some of the fastest growing and most prestigious beers, spirits and whiskies on the market today.

These high-quality brands include Old Pulteney and Speyburn single malt Scotch whiskies, Hankey Bannister blended Scotch whisky, Caorunn Gin, Phraya Rum, Larsen Cognac, The Reid Vodka, Cardrona Whisky and Chang Beer.

Our highly skilled professionals work across specialist areas including blending and distilling to sales, marketing and other business partner supporting functions encapsulate the true spirit of our company. They live and breathe our company values of Find A Way; Join In; Be Open and Honest and Build our Brands. At the heart of our company is our purpose and passion to build brands that excite our customers and make us proud!

International Beverage takes great pride in being recognised as a Great Place to Work. We’re not just crafting exceptional beverages; we’re fostering a workplace where individuals can grow, innovate, and find fulfilment in their professional journey.

 

About The Role

To drive the translation of International Beverage vision and objectives into commercially profitable brand building activation plans, stretching across all channels from HORECA to e-commerce.

To support the sales focused operation across all marketing requirements. Taking the global brand platforms available and tailoring them to market needs before executing them to drive volume & value.

Main Responsibilities

• Develop annual Activation Calendar, providing initiatives which are prioritised against resource & spend and collectively meet brand, commercial and our customers objectives.
• To create, develop and manage all marketing programs, integral to the effectiveness of the core brands in the market & respective channels.
• Work closely with Channel Marketing team to ensure that brand activity is running in parallel and to deliver annual market Playbooks.
• Support planning and activation of key marketing activities through our customers
• Report on the category, key channels, and our brands’ market performance.
• Conduct Presentations during Customer Brand meetings and performance reviews. 
• Ensure the wider business has a clear view of best practice through evaluation of in market initiatives and activations and sharing best practice.
• Effectively evaluate our activity on a channel and commercial basis.
• Process and manage BTL budget
• Excellent communication is critical with all stakeholders.
• Main point of contact to our customers for their marketing needs.
• Manage and own your professional development in order to achieve your work objectives and your career and personal goals.

Sales and Marketing Liaison

• Work & align with International Beverage Sales team and provide the marketing support required to successfully deliver agreed initiatives/activations with our distributor.
• Create Channel strategies and tactics to support execution of associated plans.
• Provide the sales teams with the tools they require to actively lead our customers and deliver sales & brand objectives.
• Ensure that our consumer proposition is carried at the heart of all activity we deliver in channel and that our channel activity delivers effective commercial return.
• Liaise with Marketing team to ensure channel specific materials are compatible with Brand platforms.
• Work closely with the Brand Team to ensure delivery of effective initiatives.
• Liaise with the wider Brand team to ensure that all trade marketing activation is in line with specific brand guidelines, tone of voice and market objectives.
• Act as “Brand Guardian” for International Beverage portfolio, ensuring that all activity delivered across channels and customers fits with brand objectives and guidelines.

About You

Personal Attributes

• Fluent in English (spoken and written) is essential and another EU language skill would be advantageous.
• Organised and experience in invoicing and finance would be a plus
• Ability to work autonomously and manage own workload.
• Ability to think creatively.
• Strong interpersonal, communication & presentation skills

Professional Requirements

• Relevant experience in Marketing role
• Experience activating campaigns within ecommerce channels would be advantageous.
• Should have relevant retail experience and interest in promotional activities and execution within the retail environment
• Qualified to degree level would be advantageous.

Package

• 35 days holiday
• Attractive pension
• Health Cash Plan
• Income protection
• Life assurance
• Product allowance and staff discount
• Flexible working
• Early finish on Friday

 

Why International Beverage

At International Beverage, we take pride in fostering a workplace culture that goes beyond the ordinary. Our commitment to employee well-being is reflected through our Employee Assistance Program (EAP), providing comprehensive support for personal and professional challenges. Enjoy the convenience of free parking and take advantage of our cycle-to-work scheme, encouraging a healthy and sustainable commute. We prioritise your health with a range of well-being initiatives and ensure our employees are valued through offering the Real Living Wage. At the heart of our corporate social responsibility, engage in meaningful charity and volunteering activities, contributing to the communities we serve. Become a brand ambassador through our exciting program, offering opportunities to travel and participate in exclusive events. Join us at International Beverage, where every day is an opportunity to make a difference, and our brand events exemplify why it's truly great to work with us.

We prioritise diversity, inclusion, and respect. We are committed to cultivating a workplace where differences are celebrated, and each individual feels heard and appreciated. We believe in keeping it simple: diversity is our strength, inclusion is our culture and, respect is our foundation.