Commercial Manager Venture North Asia

About International Beverage

International Beverage is a dynamic global drinks business. Established in 2006 as the international arm of ThaiBev, we specialise in developing distinctive, premium international brands for global growth, with a portfolio that is led by a range of high-quality, award-winning Scotch whiskies and includes some of the fastest growing and most prestigious beers, spirits and whiskies on the market today.

These high-quality brands include Old Pulteney and Speyburn single malt Scotch whiskies, Hankey Bannister blended Scotch whisky, Caorunn Gin, Phraya Rum, Larsen Cognac, The Reid Vodka, Cardrona Whisky and Chang Beer. 

Our highly skilled professionals work across specialist areas including blending and distilling to sales, marketing and other business partner supporting functions encapsulate the true spirit of our company. They live and breathe our company values of Find A Way; Join In; Be Open and Honest and Build our Brands. At the heart of our company is our purpose and passion to build brands that excite our customers and make us proud!

International Beverage takes great pride in being recognised as a Great Place to Work. We’re not just crafting exceptional beverages; we’re fostering a workplace where individuals can grow, innovate, and find fulfilment in their professional journey.

 

About The Role

To work closely with and under the guidance of the Regional Manager Developing NAO, to manage and develop existing business in the assigned markets and maximise sales potential through appointed distributors and, where appropriate, agents.  To assist in developing and implementing all marketing programs, integral to the effectiveness of the core brands in Off and On premise channels.

Main Responsibilities

• To manage existing business for the company in assigned markets including:-
• Developing and executing sales and marketing strategies; preparing and monitoring performance against budgets; reviewing and preparing weekly/monthly/quarterly reports; managing individual promotional budgets; undertaking credit control functions and obtaining overdue payments.
• To expand existing business in the assigned markets, recognising market opportunities and constraints.
• To identify and evaluate new business opportunities for the Company.
• To work with the RSD of Sales to develop and execute long-term strategies and near-term tactics for route to market in North Asia.
• Work alongside marketing to plan and implement the global brand strategy which encompasses product portfolio, pricing, channel, sales, marketing activities, PR, events and education. Ensuring that brand guidelines and standards are met and adhered to.
• To communicate the Company’s goals and objectives to distributors, acting in the role of the Company’s brand ambassador in assigned markets.
• To attend key events and consumer focused trade shows in the territory, working with distributors to build brand awareness through tutored master classes.
• To provide trade marketing support, liaising with the distributor, retailer/wholesaler.
• To maintain comprehensive and up-to-date market, commercial and customer records.
• To assist in specific project work regarding new product development and department procedural issues.
• Manage and motivate direct reports according to company policies and ensure relevant HC procedures are implemented and followed.      
• To manage and own your professional development in order to achieve your work objectives and your career and personal goals.

 About You

Personal Attributes

• Proficiency in English language required, and any other regional languages would be beneficial but not a prerequisite.
• Strong interpersonal, communication and presentation skills.
• Good organisational skills.
• Commercially astute, numerate and literate.
• Good influencing skills.
• Self motivated.
• PC literate.

Professional Requirements 

• Degree, preferably in a business related topic.
• HND/HNC or equivalent would also be considered.
• Proven experience of working in a sales environment, preferably in the Wine and Spirits Industry.
• Background in product training in alcoholic beverages would be beneficial.

Why International Beverage

At International Beverage, we take pride in fostering a workplace culture that goes beyond the ordinary. Our commitment to employee well-being is reflected through our Employee Assistance Program (EAP), providing comprehensive support for personal and professional challenges. Enjoy the convenience of free parking and take advantage of our cycle-to-work scheme, encouraging a healthy and sustainable commute. We prioritise your health with a range of well-being initiatives and ensure our employees are valued through offering the Real Living Wage. At the heart of our corporate social responsibility, engage in meaningful charity and volunteering activities, contributing to the communities we serve. Become a brand ambassador through our exciting program, offering opportunities to travel and participate in exclusive events. Join us at International Beverage, where every day is an opportunity to make a difference, and our brand events exemplify why it's truly great to work with us.

 

We prioritise diversity, inclusion, and respect. We are committed to cultivating a workplace where differences are celebrated, and each individual feels heard and appreciated. We believe in keeping it simple: diversity is our strength, inclusion is our culture and, respect is our foundation.