Commercial Executive (Europe & Nordic GTR)

About International Beverage

International Beverage is a dynamic global drinks business. Established in 2006 as the international arm of ThaiBev, we specialise in developing distinctive, premium international brands for global growth, with a portfolio that is led by a range of high-quality, award-winning Scotch whiskies and includes some of the fastest growing and most prestigious beers, spirits and whiskies on the market today.

These high-quality brands include Old Pulteney and Speyburn single malt Scotch whiskies, Hankey Bannister blended Scotch whisky, Caorunn Gin, Phraya Rum, Larsen Cognac, The Reid Vodka, Cardrona Whisky and Chang Beer.

Our highly skilled professionals work across specialist areas including blending and distilling to sales, marketing and other business partner supporting functions encapsulate the true spirit of our company. They live and breathe our company values of Find A Way; Join In; Be Open and Honest and Build our Brands. At the heart of our company is our purpose and passion to build brands that excite our customers and make us proud!

International Beverage takes great pride in being recognised as a Great Place to Work. We’re not just crafting exceptional beverages; we’re fostering a workplace where individuals can grow, innovate, and find fulfilment in their professional journey.

About the Role 

To be responsible for driving sales, promoting brand awareness, and executing retail strategies in key assigned travel retail locations.  

The successful candidate will work closely with global retailers, distributors, and internal teams to develop and implement effective sales programs. The role requires a passion for the wine & spirits industry, an in-depth understanding of the travel retail landscape, and strong relationship-building skills.  

Main Responsibilities 

Sales Growth & Target Achievement: 

•  Drive sales and revenue in designated travel retail locations, including airports, cruise ships, border stores and other duty-free outlets. 

• Develop and execute sales and marketing strategies, identify new business opportunities and expand the distribution of the brand in travel retail channels. 

Retailer & Distributor Relationships: 

• Build and maintain strong relationships with key travel retail partners, including airport retail managers, duty-free operators, and distributors. 

• Conduct regular visits to key accounts to ensure product availability, visibility, and merchandising standards. 

Brand Representation & Promotion: 

• In liaison with Channel Marketing team, manage trade marketing budgets including TD&C, promotions, activations etc of the designated accounts 

• Promote the products to travel retail customers by delivering engaging brand experiences and product knowledge. 

• Organise and execute tastings, promotions, and events to boost brand visibility and consumer engagement. 

• Ensure all point-of-sale materials and branding are displayed according to company standards. 

• Recruit and supervise Brand ambassadors and event promoters on a daily basis including sales target allocation, merchandising, stock management, rota arrangement and commission setup.  

Market Insights & Reporting: 

• Prepare and present regular sales reports, forecasting, and market insights. 

• Monitor competitor activity and market trends in the travel retail sector to identify opportunities and threats. 

• Provide feedback on consumer preferences and purchasing behaviours in the travel retail environment to inform future product offerings and promotional activities. 

Collaboration & Teamwork: 

• Work closely with the Channel Marketing and Brand teams to develop tailored campaigns and promotional strategies for the travel retail channel. 

• Collaborate with other commercial executives and sales teams to share best practices and drive collective growth within the territory. 

• Manage and own your professional development in order to achieve your work objectives and your career and personal goals. 

About You

Personal Attributes 

• Strong interpersonal, communication, negotiation, and presentation skills. 

• Commercially astute, numerate and literate. 

• Self-motivated and results-oriented. 

• Highly organised with attention to detail. 

• Ability to thrive in a competitive, target-driven environment. 

• Adaptable and able to work across different cultures and markets. 

• A passion for the wine & spirits industry is a plus. 

Professional Requirements  

• Degree, preferably in a business-related topic. 

• HND/HNC or equivalent would also be considered. 

• Successful previous experience in the travel retail sector, preferably with premium products brand management background 

• Full clean driving licence 

• Proficient in Microsoft Office

Package

• 35 days holiday

• Attractive pension

• Health cash plan 

• Income protection

• Life assurance

• Product allowance and staff discount

• Flexible working

• Early finish on Friday

 

Why International Beverage

At International Beverage, we take pride in fostering a workplace culture that goes beyond the ordinary. Our commitment to employee well-being is reflected through our Employee Assistance Program (EAP), providing comprehensive support for personal and professional challenges. Enjoy the convenience of free parking and take advantage of our cycle-to-work scheme, encouraging a healthy and sustainable commute. We prioritise your health with a range of well-being initiatives and ensure our employees are valued through offering the Real Living Wage. At the heart of our corporate social responsibility, engage in meaningful charity and volunteering activities, contributing to the communities we serve. Become a brand ambassador through our exciting program, offering opportunities to travel and participate in exclusive events. Join us at International Beverage, where every day is an opportunity to make a difference, and our brand events exemplify why it's truly great to work with us.

We prioritise diversity, inclusion, and respect. We are committed to cultivating a workplace where differences are celebrated, and each individual feels heard and appreciated. We believe in keeping it simple: diversity is our strength, inclusion is our culture and, respect is our foundation.